The K-pop star wore an outfit fit for a First Lady at the Italian fashion brand’s fashion show in Seoul
New Jeans’s Hanni made a rather surprising appearance at Gucci’s cruise 2024 fashion show in Seoul. The surprise wasn’t so much in her presence itself—the K-pop star became an ambassador for the Italian fashion brand last year—but more so in her elegant ensemble.
Arriving at the entrance of the Gyeongbokgung Palace, the historic location of Gucci’s latest presentation in South Korea, Hanni looked prim and proper wearing a beige skirt suit—the very silhouette that former US first lady Jackie Kennedy popularised in the ‘60s.
The resemblance was no coincidence. Kennedy, an enduring fashion icon, has been written into the heritage of Gucci on account of her attachment with one of the Italian brand’s handbags. The archival accessory in question was later christened in her honour, becoming the Jackie 1961 bag, which former Gucci creative director Alessandro Michele revived in 2020.
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Vintage photographs of Kennedy—or Jackie O, as she was also called—clad in her signature, impeccably tailored ensembles were no doubt pinned onto Michele’s mood boards during his tenure at Gucci, and seemingly continue to inspire the Italian label’s collections.
Hanni’s look is from Gucci’s fall/winter 2023 collection, which was unveiled on the runway during Milan Fashion Week back in February. Hanni was on the front row of that fashion show, marking her first Gucci event since joining the fashion house in 2022. She donned a white tailored jacket, matching white pants, and a statement belt—pieces that one would have found in Jackie O’s wardrobe in the ‘70s.
When attending her second Gucci fashion show, Hanni leaned into Kennedy’s penchant for ladylike dressing. If her collared cardigan top and pencil skirt weren’t formal enough, the New Jeans member also made sure to accessorise with tights and Gucci’s Horsebit 1955 mini bag. The latter, with its lack of a visible logo, would have won over the likes of Kennedy and other first ladies, who have traditionally championed the “stealth wealth” look.
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