Cover The Chanel Métiers d’Art 2023-24 show was an ode to Manchester’s culture (Photo: courtesy of Chanel)

Last December, the Chanel Métiers d’Art collection 2023-24 was held in Manchester. Tatler delves into why the curation continues to be one of the most captivating shows on the packed global fashion show schedule

It was two weeks before Christmas, and Manchester was gearing up to host an unlikely throng of guests from around the world who had travelled to the British city at Chanel’s invitation. With its grey skies, pouring rain and heavy traffic, Manchester is not a city that easily wins you over. And yet there is something captivating about its atmosphere.

The city holds a significant place in history as one of the birthplaces of the industrial revolution. It is also the origin of some of the most influential post-punk bands, including The Smiths, New Order and Joy Division, whose music defined much of the British music scene in the Seventies and Eighties. The city housed one of the most influential record companies, Factory Records, where design legend Peter Saville produced numerous enduring record cover designs that continue to inspire many to this day; Chanel invited him to create a special logo for the December show.

This innovative air is precisely why Virginie Viard, creative director of Chanel, was drawn to Manchester, despite its seemingly tenuous connection to high fashion. “For me, Manchester is the city of music,” says Viard. “It incites creation.”

Métiers d’Art, an annual collection initiated in 2001 by the late fashion legend and Chanel creative director Karl Lagerfeld, honours the artisans that contribute their craftsmanship to the maison’s creations. Chanel started acquiring small ateliers in the 1980s—some of which have existed for more than a century—and in 1997 established Paraffection, a subsidiary that serves as an umbrella organisation for these smaller brands. Over the years, the fleet of artisan workshops expanded, culminating in the establishment of Le19M in 2022—an ambitious undertaking that brought together 11 maisons d’art under one roof.

Read more: Weaving history and design in the Tweed de Chanel high jewellery collection

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Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)
Tatler Asia
Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)

The mission of this ambitious venture is simple: to preserve the heritage of craftsmanship, revitalise tradition, and push the boundaries and limits of creativity. This is made possible through the high level of independence with which Le19M operates: these master craft houses not only contribute their meticulous skills to Chanel but are also free to extend their expertise to other fashion houses.

The Métiers d’Art collection was born out of a celebration of the artisanal knowledge and innovation embodied by these ateliers. While ready-to-wear offers a versatile selection of day-to-day styles and haute couture focuses on opulent craftsmanship and tailor-made designs to meet clients’ unique requests, the Métiers d’Art collection falls somewhere in between, blending artistry and accessibility, while at the same time letting imaginations run wild.

At the Dallas Métiers d’Art show in 2013, French elegance was infused with Wild West cowboy style; the Edinburgh show the previous year transported the French maison into the realm of goth and majestic aesthetics; and the 2017 iteration took Chanel back to the swinging Sixties in Lagerfeld’s hometown of Hamburg, also paying homage to the city’s maritime traditions.

As a concept, the Métiers d’art shows embody some of Gabrielle Chanel’s most essential characteristics. Her designs were greatly inspired by her travels—many of her creations were born from influences of other cultures. Her visits to Venice in the 1920s, for example, inspired her to incorporate lions, a symbol prevalent throughout the city, into her work; they have since become an enduring symbol of the house. Her acquaintance with Russian aristocrats brought intricate Slavic embroidery into her designs.

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Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)
Tatler Asia
Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)

The Métiers d’Art shows, set in a different city each time, not only mean an exotic getaway for those in attendance but also serve as a reincarnation of the spirit of cultural encounters that greatly inspire the house’s creations. The 2022 edition, which took place in Dakar, Senegal, exemplifies this.

The show, which took three years to plan, not only brought meticulously crafted creations to the vibrant African city, but celebrated the city’s own creative power. The three-day programme included a four-part documentary helmed by director Ladj Ly, who was commissioned to collaborate with students from Kourtrajmé, a film academy that provides free film and image-making training; and an opening act performed by students from local dance school École des Sables under the direction of choreographer Dimitri Chamblas.

The Dakar show was Viard’s first attempt to exemplify the cultural potential of the Métiers d’art, transforming the spectacle that is every Chanel show into a cultural convergence experienced through the medium of fashion. So when Chanel arrived in Manchester, the city’s music, design and creative heritage took centre stage.

A three-day exhibition curated by renowned multimedia creatives Charlotte Stockdale and Katie Lyall, who are also the founders of the British magazine Chaos SixtyNine, was held at the 118-year-old Victoria Baths; titled Manchestermodern: Past Present Future, it showcased works by artists from different generations who have influenced and continue to shape the city’s cultural landscape. The older artists included photographers Martin Parr, Alasdair McLellan and Kevin Cummins, as well as poets John Cooper Clarke and Lemn Sissay, while the younger generation of multidisciplinary practitioners included multimedia creator Sarah-Joy Ford, performer and activist Boshra G, and poet Griot Gabriel.

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Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)
Tatler Asia
Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)

The show itself was attended by longtime Chanel friends including actors Kristen Stewart, Tilda Swinton, Gugu Mbatha-Raw and Taiwan’s Gwei Lun-mei who, even on this, her first visit to the city, joked to Tatler, “I knew Manchester is renowned for its rainy weather.” Becoming more serious, she added, “The city has a calm temperament, yet it has given rise to so much great music and design that took the world by storm. Without a doubt, Manchester is a city with immense power underneath.”

This power was further magnified on the day of the show, with much of the city’s traffic paralysed by the influx of black cars ferrying VIPs. The catwalk was set along Thomas Street, a small alley known for its pubs, with beer barrels and bar stools lining the street.

Tweed, which was a critical part of Chanel’s designs from the 1920s, when she drew inspiration from a jacket belonging to her paramour the Duke of Westminster, took centre stage in the collection. This delicate woven fabric originating from Scotland had been a key part of Chanel’s creations and was reinterpreted in many different ways over the decades. In Manchester, the array of colours included salmon pink, pumpkin, apple green, mustard, sky blue, red and rust—many of which had not appeared in the Chanel tweed vocabulary before.

“Tweed is central to this collection,” Viard explained. “I thought a lot about Gabrielle Chanel, but I didn’t want to recreate Coco’s look when she was wearing the Duke of Westminster’s jackets. I took my cue from Coco, who brought colour to her tweeds and added a vibrant, pop spirit to them.”

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Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)
Tatler Asia
Above Chanel Métiers d’Art collection 2023-24 (Photo: courtesy of Chanel)

There was a prominent 1960s vibe, with models flaunting kohl-lined lower lids and quirky hairpieces, strutting down the runway in wraparound dresses and miniskirts that evoke the British rock’n’roll spirit. And no Métiers d’Art show would be complete without a touch of artisanally focused fun—guests found it impossible not to smile at the embroidery depicting football, teapots, vinyl records and flowers.

“The Métiers d’art collection is a celebration of craftsmanship, which often exudes grandeur and opulence,” says Gwei. “While this collection shown in Manchester was particularly vibrant and fun, I can see that Virginie delved deep into the character of Manchester and expressed it through the designs. All the craftsmanship excellence was conveyed in a more subtle, humorous way.”

Witty, eclectic and Chanel to the core, Viard’s new creations also caused Gwei to find a new perspective on strength and femininity. “I have always regarded Virginie [Viard] as a rocker. Her designs always exude a sense of empowerment and strength. However, once you slip into one of the dresses, you immediately feel the tenderness and softness of femininity. Often, strength and tenderness can coexist, and soft power can be more potent and captivating. This collection is yet another testament to the unique femininity that Virginie has created.”

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