In our 10 Minutes With ... Dr Howard Murad, the beauty industry veteran talks about healthy ageing, hydration and future trends
If you are a beauty enthusiast, chances are you are already familiar with Murad. Founded in 1989 in the US, the beauty brand is one of the first doctor-led labels that took a fresh and clinical approach to skincare. The man behind the brand is Dr Howard Murad, a dermatologist and pharmacist, and a leading figure in the beauty industry who is widely known for his innovative approach to skincare.
We recently had a chat with Dr Murad to talk about all things beauty—from key trends to skin’s stress factors—and why he thinks his favourite Murad product hasn’t yet been invented.
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Murad was such an established name in the skincare industry even before the boom of social media. How has the brand kept its image fresh to stay competitive while staying true to its ethos?
We’ve always believed that skincare is healthcare, and that has allowed us to understand the consumers’ needs—sometimes even before they know it themselves—by looking at their overall health instead of just one specific skin concern. We continue to create efficacious formulas that fill voids within the skincare industry and this approach has helped retain our consumers’ trust year after year.
“Anti-ageing” is such a buzzword in the skincare industry, but there’s also a growing movement to embrace ageing as a privilege. What do you think about this contradiction, and is there a need for brands to evolve their messaging around ageing?
I believe in healthy ageing. Ageing is inevitable, it’s something we’ll all experience. But by maintaining overall health, we’re able to keep our body and skin healthy for longer, so that as we age, it’s not something we fear.
Our collection that includes youth-boosting products is called Resurgence, and [on top of the active ingredients,] the products in this line are filled with complementary ingredients that promote hydration, resilience and radiance.