The co-founder of e-commerce group Zalora is now giving young entrepreneurs a leg-up with his startup generator Antler. Magnus Grimeland tells Generation T about his journey from soldier to startup guru
If Norwegian entrepreneur Magnus Grimeland learned one thing above all others from his time serving in the military, it was to constantly strive for perfection. Which is probably why the Harvard graduate left a successful career in retail to identify and nurture the next generation of game-changing companies.
His startup generator Antler, which Grimeland co-founded in 2017, sources the most promising young talents, puts them together to co-found businesses that they will own and run, and provides them with the mentorship and access to funding they need to succeed.
Put simply, its mission is to "turn the world's top talent into great founders of great companies". We talk to Grimeland about what inspired him to change career course once again, and how his military training helps him spot the young entrepreneurs who will make the cut.
How did your education and military past set you up for your present career?
The Navy Seals and Harvard are very different places, yet they possess similarities for me. In the Seals, you are always expected to deliver, no excuses. They aim for perfection in everything and any mistake can be very costly. Harvard is very similar, without the physical aspect and the life-threatening risk, of course. These values have been very deeply instilled in me so much so that I have brought this discipline to all my business endeavours. At Antler, we are creating a similar culture of excellence. We want to motivate people to be the best at what they do and help create positive change in the world.