From beauty products made from potato to an app helping people to understand their skincare woes, meet the founders behind some of the region’s fastest-growing beauty brands
The global beauty industry is rapidly growing, with revenues estimated to reach $2.65 billion in 2023.
Beauty standards are also evolving, with brands pushing out more diverse marketing and offering more inclusive product lines. Beauty brands focused on the needs of the Asian consumer, in particular, have been on the rise, embodying philosophies and using ingredients unique to the region.
From a potato skincare brand to a Chinese-language app for people seeking skincare advice, here are eight beauty companies from Asia to know and the people behind them.
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Hao Yiwen
Founder and CEO, Pototaly
Hao Yiwen is potato royalty—not just because her family business Landun Xumei Foods is a producer of potatoes in China, but because she herself founded Pototaly, which claims to be the world’s first skincare brand to use potato extracts as a primary ingredient. Yiwen is simultaneously an entrepreneur, fashion influencer and executive in her family business, earning her the moniker of the potato princess of China.